Co-initiated by national-level industry associations of Indonesia, Thailand and Malaysia — Southeast Asia's first cross-border industry coalition.

Our Origin

In 2025 November 28, under the joint initiative of the Asosiasi Pengusaha Petshop Indonesia, the Thai Pet Industry Product Industry Association, and the Malaysian Pet & Aquatic Industry And Chamber Commerce, the three parties formally signed the Alliance Charter at Jakarta, Indonesia — marking the end of Southeast Asia's fragmented industry era and the dawn of regional integration. This was the first time in the region's history that national-level industry organizations achieved top-tier cross-border unification.

The Southeast Asian Pet Industry Federation (SEAPIF) is the region's first trans-national cooperative body co-founded by national industry organizations. We carry the historic mandate to consolidate regional resources, establish industry standards, and drive sustainable development — with the ambition of positioning Southeast Asia as the world's premier innovation hub and value center for the pet and aquatics industry.

Founding Members

Three founding associations. One supreme regional decision-making body for Southeast Asia's pet and aquatics industry.

A Historic Milestone

– SEAPIF

"For the first time, the Southeast Asian pet and aquatics industry stands before the world — not as individual nations, but as one unified voice."

For too long, national industry associations operated in isolation — cross-border trade standards remained inconsistent, resources fragmented, and collective potential unrealized. Today, the region's three most influential associations have broken down those barriers, transforming competition into co-opetition. The founding of this Alliance is not merely an organizational milestone — it signals that Southeast Asia has chosen to engage the global pet and aquatics landscape as a single, coordinated force: speaking, acting, and leading as one.

The Federation in Numbers

The numbers behind Southeast Asia's most influential pet & aquatics body.

Population: 380 Million+ Consumers across the alliance's core markets

Associations: 3 National Associations United under one regional mandate

Market Value: USD 5 Billion+ Combined annual market value across founding nations

Growth Rate: 13% CAGR Among the world's fastest-growing pet industry regions

Market by 2028: USD 5B → USD 8B+ Projected market expansion within 5 years

Pet Ownership: 51%+ Households in Malaysia own pets 67%+ Households in Indonesia own pets 47%+ Households in Thailand own pets

Cat Population: +43% Regional Surge Since 2018 (Fastest-growing pet category in Southeast Asia)

E-Commerce: 2x Growth Projected by (2028 Online pet care channel doubling across the region)

Source: Euromonitor International · GlobalPETS Industry Report

SEAPIF Regional Office

Taman Connaught, Cheras Kuala Lumpur, Malaysia

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